Redoxon Achieve Top Brand Award 2009

Jakarta – For the third time since 2007, Redoxon Double Action consecutively achieve Top Brand Award for vitamin C category. Top Brand award is given based on research result by MARKETING magazine and Frontier Consulting Group.

The survey is carried out annually since 2000. Ever since 2007, Top Brand is carried out twice a year which is called Top Brand Phase I and Top Brand Phase II. Redoxon Double Action is included in Phase II survey along with other 81 product category and 30 retail category.

Top Brand survey phase II is carried out in 6 major cities: Jakarta, Bandung, Semarang, Medan and Makassar, with both female and male respondent with 15-65 range of age and SES E-A (expense between Rp 750000 – Rp 3500000 per month). Each city has 250 respondent.

Redoxon Double Action reach Top Brand Index at 21,4% which is measured with 3 parameters: top of mind awareness (based on the first brand mention by respondent after product category is revealed), last used (based on last brand used/consumed by respondent in one repurchased cycle), and future intention (based on brand that is want to be used/consumed in the future time). All this parameter score is counted in each product category until resulting the above index.

MARKETING Magazine, No, 07/IX/Juli 2009, P.: 86

Redoxon Achieve Top Brand Award 2009

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