Company Overview

Mission Statement of Bayer Group

Werner Wenning
Chairman of The Board of Management of Bayer AG

“We have set our course for the future. This new mission statement defines our future perspectives, our goals and our values, and guides our strategy at a time of sweeping change. It outlines to our stockholders, our costumers, the public and especially our employees how we think and behaves as a company. In seeking to arouse everyone's enthusiasm to contribute to Bayer's success, we aim to impart one thing above all else: the fascination that is Bayer.”

Our Future - Our Goal
‘Bayer's product and services are designed to benefit people and improve their quality of life'

We have set out to create an enterprise that is keenly focused on its costumers, its strengths, its potential and the markets of the future: a top international company renowned for product quality, employee skills, economic performance and innovative strength, and committed to increasing corporate value and achieving sustained growth. The Bayer brand symbolized these goals throughout the world.

To sharpen our focus on innovation and growth, we have carried out a strategic realignment, placing our business into three subgroups that operate virtually independently and are fully aligned to their respective markets. They are supported by competent service companies.

Bayer Group Mission

With our distinctive knowledge of people, animal, plants and materials, we intend to focus in future on the areas of

health care

nutrition

high-tech materials

By applying our skills in these areas we aim to

prevent, diagnose, alleviate and cure diseases

contribute to ensuring a sufficient supply of high-quality food for an ever-increasing global population

help people to lead fulfilling, active lives through the contributions made by our products in the fields of communications, mobility, sports and home living.

Mission Statement of Bayer Group

Mission Statement part 2

Mission Statement part 3