Company Overview

Mission Statement of Bayer Group

These activities offer access to major growth market. This mission statement underscores our willingness as an inventor company to help shape the future and our determination to come up with innovations that benefit human kind. Of special importance in this respect are:

news product emerging from our substance research,
the consumer health business,
the growth markets of Asia,
new areas such as biotechnology and nanotechnology.

Our Values
‘Common values and leadership principles from the basis for our day to day activities’

Our Values

Our employees throughout the world, with their abundant knowledge and their innovative capabilities, seek to play an active role in shaping the future on the basis of common values.

We respect and value the ethnic and cultural diversity of all the people who work for Bayer, mindful that our success is founded on their skills and their commitment.

We aim to achieve a sustained increase in corporate value in the interests of our stockholders, customers, employees, other business partners and society as a whole.

We seek to retain the confidence of our stakeholders through the quality, performance and reliability of our products and services as well as through integrity, flexibility and openness in all our business dealings. We will strive for continual improvement in all these areas.

Our actions are guided by the knowledge that we can only remain competitively by adapting to changing global conditions.

Our costumers remain the focus of our activities. We will work with them in a spirit of partnership to create value for both sides.

Our organizational structure encourages individual responsibility and entrepreneurship.

We support our employees in both their professional and their personal development, helping them to deploy their skills and their creativity for their personal success and that of our business enterprise.

We acknowledge and accept our role as a socially and ethically responsible corporate citizen and are committed to the principles of sustainable development.

We will strive to actively contribute to the discussion of socially relevant issues by engaging in a dialogue with interested sections of society.

We believe our technical and commercial expertise entails a duty of work for the good of all humankind, to demonstrate social commitment and to make a lasting and positive contribution to sustainable and environmentally compatible development.

We place paramount importance on living our values in our work. The leadership principles on which we assess our managers are therefore based on these values.

Our Strategy
‘Our corporate strategy is aligned to our mission’

Bayer HealthCare
In HealthCare we are among the industry’s innovative, global players. We have positioned our Pharmaceuticals Divisions as a medium-sized supplier with global activities.

Its research and development are directed toward therapeutic areas where there is particular scope for innovation and where we already have to our credit successful products and/of promising product developments.

We plan to continue strengthening our core indications through in-licensing. An extensive network of external partners and long-term alliances, such as those with biotechnology companies, strengthens our research platform and gives us attractive business opportunities in the markets of the future.

We believe biotechnologically derived active ingredients have considerable growth potential. The Consumer Care hold leading positions in their respective consumer health markets with such famous brands as Aspirin, Redoxon, Calcium D Redoxon, Berocca, Canesten, Saridon, etc.

In the future we will focus more strongly on our skill and experience in these near-patient markets. We plan to systematically exploit opportunities for both internal and external growth. Our goal is for Bayer HealthCare to take its place among the world’s leading consumer health company.

Mission Statement of Bayer Group

Mission Statement part 1

Mission Statement part 3