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First World Contraception Day Kicks Off

 

Indonesia, Singapore and Malaysia joined hands on September 26 to launch the first-ever World Contraception Day, a global awareness campaign aimed at reducing the high levels of unintended pregnancy, thus raising the standard of family planning.

In Jakarta, Indonesia, the launch took place at the National Family Planning Coordination Board (BKKBN) office. Dr Sugiri Syarief, MPA, Head of BKKBN together with Prof Biran Affandi, Member of the Asia Pacific Council on Contraception, and Mr Angel-Michael Evangelista, Country Division Head of Bayer Schering Pharma Indonesia,witnessed the launch.

Distinguished representatives from the Indonesian Midwives Association and the People’s Representative Council were invited to share their insights with more than 40 media who attended.

A fair in 19 malls across 10 cities in Indonesia was also held followed by a series of media education workshops in four main cities to further reinforce the messages to the masses.

In Kuala Lumpur, Malaysia, a good number of media attended the media launch. Mr Ashraf Al-Ouf, Country Division Head of Bayer Schering Pharma Malaysia, opened the session, followed by Dr Kamaruzaman Ali, Chairman of Federation of Family Planning Associations, Malaysia, who spoke about “Empowering adolescents and youth to take charge of their sexual and reproductive health.”

Also present were representatives from commercial partners: Fitness First Malaysia and Body Contours Wellness Spa. There was also an on-ground celebration at KL Plaza, a major shopping mall.

In Singapore, Bayer employees attended an “Empowering Women” Forum. Organized by BSP Asia Pacifi c Headquarters,the internal event successfully positioned the integrated company and its Women’s Healthcare Business Unit to more than 60 employees across the subgroups and service groups.

The Asia Pacific Council on Contraception website, www.apcoc.net was also relaunched during the event.



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